Marketing
NHRA Spectator Demographics

Economic Impact

Marketing with NHRA
Sponsorship and exposure opportunities
Whether advertising the most recognized brand name in the country or the smallest privately owned specialty business, NHRA is a valuable and cost effective marketing opportunity. The purchasing power derived from the brand loyalty of NHRA enthusiasts offers a winning combination. The following menu allows you to communicate with a new consumer base in expanded markets.

Television
NHRA has enjoyed relationships with ESPN, ESPN2, TNN and Speedvision. As NHRA TV continues to develop through expanded coverage, increased frequency and more timely air dates, so do exposure opportunities. Whatever your marketing objectives, NHRA management oversees the production of each TV show to insure your needs are met.

Event sponsorship
There are several tiers from which to choose: titlement, presenting or category sponsorships on a national, regional or local level. PR support along with promotional tools such as sampling, corporate hospitality and discount tickets can further increase your advertising impact.

Advertising Opportunities
Marry any of the items below to your customized program and enhance results.

-Television -Radio
-Outdoor -National Dragster mag.
-Website -Print Advertising
-Facility Advertising

Corporate Entertainment
Whether entertaining customers or employees, this is an excellent way to promote your brand or show appreciation. Our packages are tailored to meet your needs, with our staff serving as the liaison between you and the facility.

-Suites / chalets
-Group Tickets
-Catering

Contingency program
Designed to expand sales and promote products via racing competitors, this program as managed by the NHRA, is a well-respected advertising vehicle.

Race team sponsorship
Major or associate sponsorships are available through each team. Potential advertisers are invited to approach teams directly through the owner or NHRA. Our marketing staff can also assist in finding a race team best qualified to meet your needs.

Special Programs
Unique programs can be designed to meet your needs. "The only limitation we have is the limit of our imaginations!"

NHRA Spectator Demographics
Age

Brand Loyalty

Lifestyle

96% own a set of tools 79% own a car stereo
91% perform own vehicle maintenance 79% are beer consumers
79% purchase aftermarket items from parts stores/mail order 87% have cable or satellite TV
32% plan to buy a car or truck in the next 12 months 94% are soft drink consumers
92% own a camera 76% will purchase from a convenience store two times per week
61% own a cellular phone 77% own a computer
61 % are connected to the internet

Income

Occupation

Gender

Information: Nordhaus Research Inc.

Economic Impact
Few communities have the opportunity to attract professional football, baseball or basketball franchises. However, communities large and small can house a drag strip. NHRA events have significant financial impact on the local economy. The dollars spent by our competitors, spectators, sponsors and event staff at local businesses, contribute to the economic growth of the community. When applying an economic multiplier of "monetary rollover", a single event has the potential to contribute upwards of $30,000,000 to the local market. Our regional and local events also play a major role in the economic landscape of their communities.
The average expenditures in a National Event market:
Event: 00000000000000000000000000000000000000000000000$130,000
Advertising, promotions, local services and local labor
NHRA Event Staff: 0000000000000000000000000000000000000$26, 000
Airline, car rental, hotels, meals, gas and incidentals
Competitors: 000000000000000000000000000000000000000000$830,000
Hotel, meals, gas, incidentals and admission
Local Spectators: 0000000000000000000000000000000000000$1,178,000
Meals, incidentals, admission, souvenirs and concessions
Out of Town Spectators: 0000000000000000000000000000000.$5,208,000
Hotel, meals, gas, incidentals, admission, souvenirs and concessions
Sponsors: 0000000000000000000000000000000000000000000000$44,500
Airline, car rental, hotels, meals, gas and incidentals

Subtotal 000000000000000000000000000000000000000000000$7,416,800
23 Events 000000000000000000000000000000000000000000$170,586,400

For marketing information with Guy Kelly Racing please email Guy :

guy@gkellyracing.com or Dean @speedzone@telus.net